Market research reports are generally insight detailed analysis of target markets, which plays a vital role in business decision making and strategy planning. Market research consists of systematically gathering data about people or companies – a market – and then analysing it to better understand what that group of people needs. Understanding industry shifts, changing consumer needs and preferences, and legislative trends, among other things, can shape where a business chooses to focus its efforts and resources. Marketing report helps our client to understand a particular technology, the latest development involving the technology and the strengths of the competitors. The study helps a client to take important decisions and strategies involving the R&D of a product, investing in certain areas of technology.